Building an Ad Network Pt. 2
This is the second article in the Building an Ad Network series. Click here to read part one. In this post we are going to talk about ways to approach the “chicken and egg” problem of finding...
View ArticleGoing Mobile: Are Calls the new Clicks?
Seems like mobile is all the rage lately. Millions of smartphones are being activated every day and have officially outpaced PC sales. In Google’s recent earnings report, some analysts found a scary...
View Article3 Strategies for Better Email Selling
1) Tackle your day in the opposite way Everyone’s day has a rhythm. Surely yours does too. Maybe it’s come in early, answer some emails before attending a couple of meetings. You squeeze in some...
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So You Wanna Know About Online Ads
This is part one in a multi-part introduction to online advertising – subscribe to Run of Network’s RSS feed so you don’t miss the next parts! As anyone in the ad technology industry will tell you,...
View ArticleWhat IS Ad Ops Anyway?
So, you’ve decided to monetize your website. You’ve gathered up some networks and maybe even some directly sold advertisers…and you’ve signed up for an ad server (most likely AdZerk!). Now what? Ad...
View ArticleDon’t Be Afraid of Ad Ops
One of the most important things I learned in college was when my professor told us not to be afraid of computers…that you won’t break them beyond all repair. You might cause yourself some heartache...
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How To Find Active Advertisers To Buy Ad Inventory On Your Website
Both publishers and networks need relevant and well-paying advertisers to stay afloat. Jana Fung from advertiser search engine MixRank gives us insight from the other side of the ad equation into the...
View ArticleDon’t Overlook Support as a Feature
As Online Adverting continues it’s incredible growth and we see more and more publishers monetize their content with some form of advertising we also see new platforms enter the market to meet this...
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Information Visualisations for Online Advertising
All advertisers and publishers want to maximize performance for their ads, but even when a massive amount of performance data is available, making sense of it can be the biggest challenge. Lusana Ali...
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Human Centered Automation – adExchanger’s First Conference
I love being there at the beginning. This conference was obviously the beginning of a tradition that I look forward to being a part of. AdExchanger could have taken the conference in lots of different...
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